It's that age old question... you wrote a book? What's it about?! As an author, it's important to polish up your elevator pitch. A two sentence, 40 second, all encompassing summary that will do the book justice and entice others to have-to-have-it.
But how do you describe your book if it breaks the genre- boundary? Author Mark Polanzak attempts to do just that in today's Indie Spotlight.
Check out he he handles the dreaded question:
Oh, you have a book coming out? What’s it
about?
I
should have the answer to this question down by now. I am getting better. But
many times, it’s as if I’ve just now realized, Oh, shit, right, I have to
articulate what the thing’s about because you, person here at the bar, don’t
live in my head.
But
the best answer for what the book is about is not one set in stone, perfect for
any and all circumstances in which I’m asked. Giving a satisfying answer
involves some on-the-fly literary psychology, some instant bookish
mind-melding. I size up the question-asker and the current situation to give
the person-and-scenario-appropriate summary of what the book is about.
Here
are some case studies in how I’ve answered the question: Oh, what’s your book about?
First
up, here’s the answer I gave the publisher of the book back when seeking
publication:
“POP! is a memoir often told through
fictional stories. If you reread that sentence, I understand your confusion
(and so do the editors at virtually every major publishing house). When I was
seventeen, my father left the house for his weekly tennis date and spontaneously
combusted on the court, vanishing forever. This is how POP! begins. But, of course, no one
spontaneously combusts, and the various characters and multiple narrative
voices and perspectives acknowledge that this is not possible. Throughout the
book, stories are told and then broken down by the narrators, who explain that
the stories are fake but are born of real events. This is how the manuscript is
ultimately nonfiction, ultimately a memoir, because I never lie about what
isn’t true in the story.”
That’s about as professional
and comprehensive a description as I can muster with my book. I agonized over
the word choice. The balance between technical details and philosophy. It’s
accurate but measured and tailored specifically for someone who is not only
deciding whether to read and publish a manuscript but also whether they want to
work with the person who wrote it. This answer comes off as component with a
dash of headiness.
Next up: My wife calls a group
of her friends to attention over drinks at a bar, and announces that “Mark’s
book is getting published!” These people are vaguely aware I write but likely
think of it as a hobby. And then, the question comes, and I’m staring at five
beaming faces.
“It’s basically a 200-page car
chase,” I say. A couple expressions change, indicating, Really? Are you an idiot? Many continue beaming. My wife
protests. And, now that I’ve disarmed the situation, I get more accurate but
light: “It’s about me and my mom and my brother after my dad died. It’s funny.”
I don’t want to scare anyone off with a too serious death-downer at the bar.
Don’t get into grief memoirs at the bar.
Next: A colleague at the
college, first week back after summer break, asks.
“It’s about how I used fiction
to deal with loss. It’s about a week in my life before talking at a bereavement
group meeting, thinking through and analyzing all my short stories. It’s made
up of short stories, and then a sort of meta read of them, seeing them as all
related to grief and loss.” I am typically intimidated by my colleagues. So, I
involuntarily use words like “analyze” and “meta” and generally make the book
sound intellectual, more than emotional. I’m trying to grow into the colleague
that is cool enough to not feel pressure to always present as impressive or
intellectual, but I’m young for the office, so...
A student asks.
“Well, what do you mean by
‘what is the book about’?” Such a teacher move. So, do you want to know what happens in the book, or what it is about? “Do you want the
abstraction—the internal struggle—or the concrete observable story—the external
struggle?” The student wants to know what happens in the book. “When I was
seventeen, a couple years younger than you, my dad died suddenly. Ten years
later I had to speak to a group of teens who had a parent die. It’s about
everything I thought about during that week.” When students are energetic and
curious, I don’t want to bring them down. Students see me as an enthusiastic
guy, into very strange surreal literature, so when I get real with them like
this, they typically fumble for the proper facial expression, recognizing that
I am a human being with a history. But students respect that quick emotional
pivot. Young people are sensitive and nice, have you noticed? Like more than
before. Am I crazy?
A stranger at a bar, with whom,
perhaps drunkenly, the fact of my book’s publication comes up, he asks.
“It’s about how every
relationship I’ve had with basically everyone in my life has been affected by
the death of my father. It’s real, but it’s also made up.” Yeah, man, know what
I mean, man?
My boss wants to know.
“It’s a memoir of the events
that followed my father’s death when I was seventeen.” The loss is news to her.
Leave this one elliptical. I don’t want my boss reading the book, seeing the
embarrassing and unprofessional parts of the thing. She’s hopefully too busy to
read it. My boss can’t know certain things about me.
An old friend asks.
“It’s about my dad.” They get
it.
An old professor.
“It’s about writing fiction,
but nonfiction.” They get it.
My therapist.
“It’s about how I never ever
talked about my grief and instead hid everything in stories. It helped me so
much.” My therapist loves this kind of insight.
A mime.
“It’s about how I don’t talk to
communicate.” Sometimes, I gotta spin it to my given audience. Sell some books.
A bartender.
“About how there’s no actual
proper grief process. You can’t do it wrong.” Here, I want to give the mood of
the book, not the finer points.
A stranger at a party who has
learned through a mutual friend, and who tells me she’s a writer, too.
“That’s such a hard question.”
She apologizes. We move on to what she writes and what we’re both reading.
Myself asks.
“You wrote it. You tell me.”
When in doubt, play dumb.
Mark Polanzak's stories have appeared in Third Coast, The Southern Review, and The American Scholar, among others. His fiction won second place in the 2014 Italo Calvino Prize. His hybrid memoir, POP!, is out March 22, 2016 from Stillhouse Press. He is a founding editor of draft: the journal of process, and teaches English at the Berklee College of Music in Boston.
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