In this Indie Event Spotlight, Amber Scott, Paranormal Romance author and Co-Founder of the IBC (along with authors Rachel Thompson and Carolyn McCray), explains how and why the 12 Days of Christmas Indie Book Blowout came to be, and why you should totally take advantage of it:
One year ago, three authors joined forces and co-founded the Indie Book
Collective, a group that focuses on helping authors, indie and traditional
alike, take charge of their careers through innovative programs, monthly
classes and reader-centric events.
This December 12-24th marks another Indie Book Collective
event, the “12 Days of Christmas” where over 200 indie titles are discounted to
just 99 cents on Amazon Kindle. It will be an Indie Book Blowout to remember.
Last Labor Day weekend was the premier run of the Indie Book Blowout
sales event and much like Amazon’s summer Sunshine Deals, gathered authors
across the genres, listing the titles in one convenient site for browsing then
directs them to the Kindle page for purchase.
Readers found a way to discover new authors, score ebooks at a great
price and support the authors they already love. With the new Amazon Kindle
reading device line-up plus the free Kindle applications for devices like
Adroid phones and iPad, every day ebooks increase in popularity.
So, why this and why now?
The Indie Book Collective is taking the traditional model and applies it
to indie authors.
As a platform, Amazon’s Kindle Digital Publishing offers authors
flexibility otherwise unavailable. Things like updating product descriptions in
order to reflect a sales event combined with price control allow authors to
participate in and create sale events on their own. The Indie Book Collective
has taken the individual ability to put a book on sale to a group effort to
create a sale just like you’d see in any retail store. Focusing on the reader
experience, they like to keep it fun. They’ll give a Kindle reading device away
to a lucky newsletter subscriber plus gift cards through out the year plus have
their site organized with how a reader shops in mind. Each day of the 12 Days
of Christmas will be organized with popular genres, titles, award-winners, etc.
in mind.
At 99 cents a pop, how affordable does taking a chance on a new author
become? How great will it be to fill up the Kindle many of us are asking Santa
for or gifting to others? Another really cool feature of the Kindle ebook is
the digital copy lives on any registered Kindle device the customer owns. You
can read your ebook on your iPhone free app. during the day and then switch it
to your Kindle Fire e-reader at night because titles live in a virtual library
or ‘cloud.’ Plus, with sites like Kindlegraph.com and applications like
Authography, those ebooks can be personalized in a flash.
Award winners, Bestsellers. All genres.
All ebooks. All priced to just 99 cents. Readers driving…indies thriving. Ho,
Ho, Ho and Merry Christmas!
In between naptimes and dishes, Amber Scott escapes into her characters’ fates, loves and complications. A native Nevadan, she now makes her home in Arizona with her husband and two children. She is addicted to chocolate, often burns dinner and is a sucker for happily ever after.
No comments:
Post a Comment